{"id":3325,"date":"2016-04-19T16:53:15","date_gmt":"2016-04-19T13:53:15","guid":{"rendered":"http:\/\/www.berjournal.com\/?p=3325"},"modified":"2016-04-19T19:26:55","modified_gmt":"2016-04-19T16:26:55","slug":"the-moderating-effect-of-price-conscious-purchasing-style-on-the-relationship-of-quality-conscious-purchasing-style-and-consumers-confusion","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/the-moderating-effect-of-price-conscious-purchasing-style-on-the-relationship-of-quality-conscious-purchasing-style-and-consumers-confusion","title":{"rendered":"Fiyat Bilin\u00e7li Sat\u0131n Alma Tarz\u0131n\u0131n, Kalite Bilin\u00e7li Sat\u0131n Alma Tarz\u0131 ile T\u00fcketici Karma\u015fas\u0131 \u0130li\u015fkisi \u00dczerine D\u00fczenleyici Etkisi"},"content":{"rendered":"

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Makale Bilgileri<\/td>\n<\/tr>\n
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Dergi:<\/td>\nBusiness and Economics Research Journal<\/td>\n<\/tr>\n
Makalenin Ba\u015fl\u0131\u011f\u0131:<\/td>\nFiyat Bilin\u00e7li Sat\u0131n Alma Tarz\u0131n\u0131n, Kalite Bilin\u00e7li Sat\u0131n Alma Tarz\u0131 ile T\u00fcketici Karma\u015fas\u0131 \u0130li\u015fkisi \u00dczerine D\u00fczenleyici Etkisi<\/td>\n<\/tr>\n
Yazar(lar):<\/td>\nAyd\u0131n Kayaba\u015f\u0131, H. Feyyaz Ebeo\u011flugil, \u00d6m\u00fcr \u00d6zkuk<\/td>\n<\/tr>\n
Cilt:<\/td>\n7<\/td>\n<\/tr>\n
Say\u0131:<\/td>\n2<\/td>\n<\/tr>\n
Y\u0131l:<\/td>\n2016<\/td>\n<\/tr>\n
Sayfa:<\/td>\n149-166<\/td>\n<\/tr>\n
ISSN:<\/td>\n1309-2448<\/td>\n<\/tr>\n
DOI Numaras\u0131:<\/td>\n10.20409\/berj.2016217535<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\u00d6z<\/td>\n<\/tr>\n
\u00dcr\u00fcn ya\u015fam s\u00fcrecinin k\u0131salmas\u0131, yenilik\u00e7i stratejilerle bir\u00e7ok \u00fcr\u00fcn\u00fcn farkl\u0131 pazar b\u00f6l\u00fcmlerinin ihtiya\u00e7lar\u0131n\u0131n kar\u015f\u0131lanmas\u0131na y\u00f6nelik piyasaya s\u00fcr\u00fclmesinin yan\u0131nda yo\u011fun mesaj trafi\u011fi, benzer alg\u0131lanan \u00f6zellikler ve belirsizlik t\u00fcketici karma\u015fas\u0131na neden olabilmektedir. \u00d6zellikle i\u015fletmelerin bir\u00e7ok kanaldan t\u00fcketicilere ula\u015fabiliyor olmas\u0131 ve bunun yan\u0131s\u0131ra t\u00fcketicilerin farkl\u0131 m\u00fc\u015fteri deneyimlerini edinebilmesi sat\u0131n alma s\u00fcrecinde \u00e7ok fazla bilginin de\u011ferlendirilmesini olanakl\u0131 hale getirmi\u015ftir. Ayr\u0131ca t\u00fcketicilerin sat\u0131n alma tarzlar\u0131n\u0131n \u00e7ok farkl\u0131 sat\u0131n alma tarzlar\u0131ndan etkilenerek olu\u015ftu\u011fu ifade edilebilmektedir. Bu \u00e7al\u0131\u015fma, t\u00fcketici sat\u0131n alma tarzlar\u0131ndan olan fiyat bilin\u00e7li sat\u0131n alma tarz\u0131n\u0131n, kalite bilin\u00e7li sat\u0131n alma tarz\u0131 ile t\u00fcketici karma\u015fas\u0131 ili\u015fkisinde d\u00fczenleyici etkisini incelemeyi ama\u00e7lamaktad\u0131r. Ara\u015ft\u0131rma tan\u0131mlay\u0131c\u0131 ve ili\u015fkisel ara\u015ft\u0131rma modelindedir. Veriler yap\u0131land\u0131r\u0131lm\u0131\u015f anket yoluyla toplanm\u0131\u015ft\u0131r. \u00d6rnekleme y\u00f6ntemi olarak kolayda \u00f6rnekleme y\u00f6ntemi kullan\u0131lm\u0131\u015ft\u0131r. Verilerin analiz edilmesinde fakt\u00f6r analizi ve hiyerar\u015fik regresyon analizi kullan\u0131lm\u0131\u015ft\u0131r. Analiz sonu\u00e7lar\u0131na g\u00f6re, fiyat bilin\u00e7li sat\u0131n alma tarz\u0131n\u0131n kalite bilin\u00e7li sat\u0131n alma tarz\u0131 ve t\u00fcketici karma\u015fas\u0131 ili\u015fkisi \u00fczerine d\u00fczenleyici etkiye sahip oldu\u011fu belirlenmi\u015ftir.<\/td>\n<\/tr>\n
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Anahtar Kelimeler:<\/td>\nT\u00fcketici karma\u015fas\u0131, Sat\u0131n Alma Tarz\u0131, Fiyat Bilin\u00e7li Sat\u0131n Alma Tarz\u0131, Kalite Bilin\u00e7li Sat\u0131n Alma Tarz\u0131<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
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JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/td>\nM31, D11<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Makale Bilgileri Dergi: Business and Economics Research Journal Makalenin Ba\u015fl\u0131\u011f\u0131: Fiyat Bilin\u00e7li Sat\u0131n Alma Tarz\u0131n\u0131n, Kalite Bilin\u00e7li Sat\u0131n Alma Tarz\u0131 ile T\u00fcketici Karma\u015fas\u0131 \u0130li\u015fkisi \u00dczerine D\u00fczenleyici Etkisi Yazar(lar): Ayd\u0131n Kayaba\u015f\u0131, H. Feyyaz Ebeo\u011flugil, \u00d6m\u00fcr \u00d6zkuk Cilt: 7 Say\u0131: 2 Y\u0131l: 2016 Sayfa: 149-166 ISSN: 1309-2448 DOI Numaras\u0131: 10.20409\/berj.2016217535 \u00d6z \u00dcr\u00fcn ya\u015fam s\u00fcrecinin k\u0131salmas\u0131, yenilik\u00e7i stratejilerle […]<\/p>\n

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