{"id":3265,"date":"2016-03-31T08:21:53","date_gmt":"2016-03-31T05:21:53","guid":{"rendered":"http:\/\/www.berjournal.com\/?p=3265"},"modified":"2016-04-01T16:25:16","modified_gmt":"2016-04-01T13:25:16","slug":"determining-beverage-preferences-of-young-consumers-with-laddering-technique","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/determining-beverage-preferences-of-young-consumers-with-laddering-technique","title":{"rendered":"Gen\u00e7 T\u00fcketicilerin \u0130\u00e7ecek Tercihlerinin Basamaklama Y\u00f6ntemi ile Belirlenmesi"},"content":{"rendered":"

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Makale Bilgileri<\/td>\n<\/tr>\n
\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Dergi:<\/td>\nBusiness and Economics Research Journal<\/td>\n<\/tr>\n
Makalenin Ba\u015fl\u0131\u011f\u0131:<\/td>\nGen\u00e7 T\u00fcketicilerin \u0130\u00e7ecek Tercihlerinin Basamaklama Y\u00f6ntemi ile Belirlenmesi<\/td>\n<\/tr>\n
Yazar(lar):<\/td>\nAy\u00e7a Kangal Demir, Bilal Yal\u00e7\u0131n<\/td>\n<\/tr>\n
Cilt:<\/td>\n7<\/td>\n<\/tr>\n
Say\u0131:<\/td>\n1<\/td>\n<\/tr>\n
Y\u0131l:<\/td>\n2016<\/td>\n<\/tr>\n
Sayfa:<\/td>\n139-160<\/td>\n<\/tr>\n
ISSN:<\/td>\n1309-2448<\/td>\n<\/tr>\n
DOI Numaras\u0131:<\/td>\n10.20409\/berj.2016116809<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
\u00d6z<\/td>\n<\/tr>\n
Bu \u00e7al\u0131\u015fman\u0131n amac\u0131 t\u00fcketici davran\u0131\u015flar\u0131 konusunda yabanc\u0131 literat\u00fcrde s\u0131kl\u0131kla kullan\u0131lmas\u0131na ra\u011fmen yerli literat\u00fcr s\u0131n\u0131rl\u0131 say\u0131da var olan basamaklama y\u00f6ntemine dair bir uygulama ger\u00e7ekle\u015ftirmek ve yerli literat\u00fcre kat\u0131 sa\u011flamakt\u0131r. \u00c7al\u0131\u015fmada basamaklama y\u00f6nteminin ortaya \u00e7\u0131karaca\u011f\u0131, gen\u00e7 t\u00fcketicilerin i\u00e7ecek tercihleri alt\u0131nda yatan, neden \u2013 sonu\u00e7 zincirlerinin belirlenmesi ve hiyerar\u015fik de\u011fer haritas\u0131n\u0131n \u00e7izilmesi hedeflenmektedir. \u0130\u00e7ecek t\u00fcketimiyle ilgili bilimsel de\u011ferler ve ili\u015fkili de\u011fi\u015fkenler, gen\u00e7 t\u00fcketicilerin i\u00e7eceklere ili\u015fkin t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131 ve atfettikleri de\u011ferler irdelenmi\u015ftir. \u00c7al\u0131\u015fmada s\u0131ras\u0131yla i\u00e7ecek t\u00fcketimi, i\u00e7ecek t\u00fcketimiyle ili\u015fkili de\u011fi\u015fkenler, basamaklama y\u00f6ntemi ve yap\u0131lan uygulama ele al\u0131nm\u0131\u015ft\u0131r. \u00c7al\u0131\u015fmada elde edilen bulgular mevcut literat\u00fcr ile \u00f6rt\u00fc\u015fmektedir. \u00c7al\u0131\u015fma sonucunda mutluluk, gruba ait olma, rahatlama ve ba\u015far\u0131 de\u011ferleri elde edilmi\u015ftir.<\/td>\n<\/tr>\n
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Anahtar Kelimeler:<\/td>\nBasamaklama Y\u00f6ntemi, Neden – Sonu\u00e7 Zinciri, \u0130\u00e7ecek T\u00fcketimi, Nitel Ara\u015ft\u0131rma, Gen\u00e7 T\u00fcketiciler<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
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JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/td>\nM30, M31<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Makale Bilgileri Dergi: Business and Economics Research Journal Makalenin Ba\u015fl\u0131\u011f\u0131: Gen\u00e7 T\u00fcketicilerin \u0130\u00e7ecek Tercihlerinin Basamaklama Y\u00f6ntemi ile Belirlenmesi Yazar(lar): Ay\u00e7a Kangal Demir, Bilal Yal\u00e7\u0131n Cilt: 7 Say\u0131: 1 Y\u0131l: 2016 Sayfa: 139-160 ISSN: 1309-2448 DOI Numaras\u0131: 10.20409\/berj.2016116809 \u00d6z Bu \u00e7al\u0131\u015fman\u0131n amac\u0131 t\u00fcketici davran\u0131\u015flar\u0131 konusunda yabanc\u0131 literat\u00fcrde s\u0131kl\u0131kla kullan\u0131lmas\u0131na ra\u011fmen yerli literat\u00fcr s\u0131n\u0131rl\u0131 say\u0131da var olan […]<\/p>\n

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