{"id":2733,"date":"2014-04-21T21:31:37","date_gmt":"2014-04-21T18:31:37","guid":{"rendered":"http:\/\/www.berjournal.com\/?p=2733"},"modified":"2014-04-21T21:41:37","modified_gmt":"2014-04-21T18:41:37","slug":"calisanlarin-kurumsal-itibara-iliskin-algilari-ve-bu-algilarin-orgutsel-kivanc-orgutsel-baglilik-ve-is-tatmini-uzerindeki-etkileri-dogu-marmara-bolgesi-plastik-ambalaj-sanayi-uzerinde-bir-arastirma","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/calisanlarin-kurumsal-itibara-iliskin-algilari-ve-bu-algilarin-orgutsel-kivanc-orgutsel-baglilik-ve-is-tatmini-uzerindeki-etkileri-dogu-marmara-bolgesi-plastik-ambalaj-sanayi-uzerinde-bir-arastirma","title":{"rendered":"\u00c7al\u0131\u015fanlar\u0131n Kurumsal \u0130tibara \u0130li\u015fkin Alg\u0131lar\u0131 ve Bu Alg\u0131lar\u0131n \u00d6rg\u00fctsel K\u0131van\u00e7, \u00d6rg\u00fctsel Ba\u011fl\u0131l\u0131k ve \u0130\u015f Tatmini \u00dczerindeki Etkileri: Do\u011fu Marmara B\u00f6lgesi Plastik Ambalaj Sanayi \u00dczerinde Bir Ara\u015ft\u0131rma"},"content":{"rendered":"\n\n<\/colgroup>\n\n\n\n\n\n\n\n
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Makale Bilgileri<\/b><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

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Dergi:<\/b><\/span><\/span>\u0130\u015fletme ve Ekonomi Ara\u015ft\u0131rmalar\u0131 Dergisi<\/span><\/p>\n

Makalenin Ba\u015fl\u0131\u011f\u0131:<\/b><\/span><\/span> \u00c7al\u0131\u015fanlar\u0131n Kurumsal \u0130tibara \u0130li\u015fkin Alg\u0131lar\u0131 ve Bu Alg\u0131lar\u0131n \u00d6rg\u00fctsel K\u0131van\u00e7, \u00d6rg\u00fctsel Ba\u011fl\u0131l\u0131k ve \u0130\u015f Tatmini \u00dczerindeki Etkileri: Do\u011fu Marmara B\u00f6lgesi Plastik Ambalaj Sanayi \u00dczerinde Bir Ara\u015ft\u0131rma<\/span><\/p>\n

Yazar(lar):<\/b><\/span><\/span><\/span> H\u00fclya G\u00fcnd\u00fcz \u00c7ekmecelio\u011flu, G\u00fcler Din\u00e7el<\/span><\/span><\/p>\n

Cilt:<\/b><\/span><\/span>5<\/span><\/p>\n

Say\u0131:<\/b><\/span><\/span>2<\/span><\/p>\n

Y\u0131l:<\/b><\/span><\/span>2014<\/span><\/p>\n

Sayfa:<\/b><\/span><\/span> 79-94<\/span><\/p>\n

ISSN:<\/b><\/span><\/span>1309-2448<\/span><\/p>\n<\/td>\n<\/tr>\n

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\u00d6zet<\/b><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

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\u0130\u015fletmenin stratejik kaynaklar\u0131ndan birisi olarak kabul edilen kurumsal itibar, firmaya de\u011fer katan ve uzun vadeli getirileri olan bir i\u015fletme varl\u0131\u011f\u0131d\u0131r. Kurumsal itibar, artan bu \u00f6neminden dolay\u0131, son y\u0131llarda gerek i\u015f d\u00fcnyas\u0131n\u0131n gerekse akademisyenlerin ilgisini \u00e7eken bir konu haline gelmi\u015ftir. Bu ara\u015ft\u0131rman\u0131n amac\u0131, Do\u011fu Marmara B\u00f6lgesi plastik ambalaj sanayisinde faaliyet g\u00f6steren i\u015fletmelerin kurumsal itibarlar\u0131n\u0131n \u00e7al\u0131\u015fanlar taraf\u0131ndan nas\u0131l alg\u0131land\u0131\u011f\u0131n\u0131 ve bu alg\u0131lar\u0131n \u00f6rg\u00fctsel k\u0131van\u00e7, i\u015f tatmini ve \u00f6rg\u00fctsel ba\u011fl\u0131l\u0131k \u00fczerindeki etkisini incelemektir. Bu kapsamda haz\u0131rlanan anket formu 273 \u00e7al\u0131\u015fan \u00fczerinde uygulanm\u0131\u015ft\u0131r. Verilerin analizinde IBM SPSS STATIST\u0130CS 20 paket program\u0131 kullan\u0131lm\u0131\u015f ve de\u011fi\u015fkenler aras\u0131ndaki ili\u015fkileri belirlemek i\u00e7in, fakt\u00f6r analizi, korelasyon ve \u00e7oklu regresyon analizlerinden yararlan\u0131lm\u0131\u015ft\u0131r. Ara\u015ft\u0131rma sonu\u00e7lar\u0131 kurumsal itibar\u0131 olu\u015fturan boyutlar\u0131n \u00e7al\u0131\u015fanlar taraf\u0131ndan farkl\u0131 alg\u0131land\u0131\u011f\u0131n\u0131 g\u00f6stermektedir. \u00c7al\u0131\u015fanlar, i\u015fletme ile \u00fcretilen mal ve hizmetleri kaliteli ve \u00e7ekici bulmakta, i\u015fletmenin sosyal sorumluluk alan\u0131ndaki faaliyetlerinin ise yeterli oldu\u011funa ili\u015fkin teredd\u00fct i\u00e7inde bulunmaktad\u0131rlar. Do\u011fu Marmara B\u00f6lgesi Plastik ambalaj sekt\u00f6r\u00fcne ili\u015fkin de\u011ferlendirme raporu incelendi\u011finde de, bu konuda benzer bir alg\u0131 oldu\u011fu ve \u00e7al\u0131\u015fanlar\u0131n i\u015fletmelerinin sosyal sorumluluk faaliyetlerini yetersiz bulduklar\u0131 g\u00f6r\u00fclmektedir. Bunun yan\u0131 s\u0131ra, kurumsal itibar\u0131n \u00e7al\u0131\u015fma ortam\u0131 boyutunun i\u015f ve \u00fccret tatmini, \u00f6rg\u00fctsel ba\u011fl\u0131l\u0131k, \u00f6rg\u00fctsel k\u0131van\u00e7tan olu\u015fan t\u00fcm i\u015f tutumlar\u0131 \u00fczerinde pozitif etkiye sahip, g\u00fc\u00e7l\u00fc bir de\u011fi\u015fken oldu\u011fu g\u00f6r\u00fclmektedir. Kurumsal itibar\u0131n sosyal sorumluluk faaliyetlerinde bulunma boyutunun ise, \u00f6rg\u00fctsel k\u0131van\u00e7 ve \u00f6rg\u00fctsel ba\u011fl\u0131l\u0131k \u00fczerinde pozitif etkilerinin oldu\u011fu saptanm\u0131\u015ft\u0131r. Kurumsal itibar\u0131n i\u015fletme ile \u00fcretti\u011fi mal ve hizmetler boyutunun ise \u00fccret tatmini \u00fczerinde negatif bir etkisinin oldu\u011fu g\u00f6r\u00fclmektedir.<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

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Anahtar Kelimeler:<\/b><\/span><\/span><\/span> Kurumsal itibar, \u00f6rg\u00fctsel k\u0131van\u00e7, \u00f6rg\u00fctsel ba\u011fl\u0131l\u0131k, i\u015f tatmini.<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

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JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/b><\/span><\/span><\/span> M14, M19<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Makale Bilgileri Dergi:\u0130\u015fletme ve Ekonomi Ara\u015ft\u0131rmalar\u0131 Dergisi Makalenin Ba\u015fl\u0131\u011f\u0131: \u00c7al\u0131\u015fanlar\u0131n Kurumsal \u0130tibara \u0130li\u015fkin Alg\u0131lar\u0131 ve Bu Alg\u0131lar\u0131n \u00d6rg\u00fctsel K\u0131van\u00e7, \u00d6rg\u00fctsel Ba\u011fl\u0131l\u0131k ve \u0130\u015f Tatmini \u00dczerindeki Etkileri: Do\u011fu Marmara B\u00f6lgesi Plastik Ambalaj Sanayi \u00dczerinde Bir Ara\u015ft\u0131rma Yazar(lar): H\u00fclya G\u00fcnd\u00fcz \u00c7ekmecelio\u011flu, G\u00fcler Din\u00e7el Cilt:5 Say\u0131:2 Y\u0131l:2014 Sayfa: 79-94 ISSN:1309-2448 \u00d6zet \u0130\u015fletmenin stratejik kaynaklar\u0131ndan birisi olarak kabul edilen […]<\/p>\n

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