{"id":2594,"date":"2014-02-03T21:20:55","date_gmt":"2014-02-03T19:20:55","guid":{"rendered":"http:\/\/www.berjournal.com\/?p=2594"},"modified":"2014-02-03T21:20:55","modified_gmt":"2014-02-03T19:20:55","slug":"marketing-strategies-of-organic-products-and-a-field-research-on-producers","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/marketing-strategies-of-organic-products-and-a-field-research-on-producers","title":{"rendered":"Marketing Strategies of Organic Products and a Field Research on Producers"},"content":{"rendered":"\n\n<\/colgroup>\n\n\n\n\n\n\n\n
Article Information<\/b><\/span><\/span><\/td>\n<\/tr>\n
Journal:<\/b><\/span><\/span>Business and Economics Research Journal
\n<\/span>Title of Article:<\/b><\/span><\/span>Marketing Strategies of Organic Products and a Field Research on Producers
\n<\/span>Author(s):<\/b><\/span><\/span> Serkan Kilic, Orhan Duman, Emir Bektas
\n<\/span>Volume:<\/b><\/span><\/span> 5
\n<\/span>Number:<\/b><\/span><\/span> 1
\n<\/span>Year:<\/b><\/span><\/span> 2014
\n<\/span>Page:<\/b><\/span><\/span> 39-65
\n<\/span>ISSN:<\/b><\/span><\/span>1309-2448<\/span><\/td>\n<\/tr>\n
Abstract <\/b><\/span><\/span><\/td>\n<\/tr>\n
\n

Nowadays, as a result of consumers greater attention to health care and environmental issues, it is seen an increase in the demand of organic products. Thus, marketing strategies of organic products are examined for the producers in the study. The purpose of the study is to make a guide for the producers who want to develop organic products in Turkey. For this reason, marketing process of organic products for the producers is examined in detail and marketing strategies are presented in the first part of the paper. In the next part of the study, a field research was done on businesses which produce organic products in Turkey. In the conclusion section, results of the field research are compared with related literature and some suggestions are offered for the producers.<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Keywords:<\/b><\/span><\/span>Organic, organic product, marketing strategies<\/span><\/p>\n<\/td>\n<\/tr>\n

JEL Classification<\/b><\/span><\/span>:<\/b><\/span><\/span>M310<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Article Information Journal:Business and Economics Research Journal Title of Article:Marketing Strategies of Organic Products and a Field Research on Producers Author(s): Serkan Kilic, Orhan Duman, Emir Bektas Volume: 5 Number: 1 Year: 2014 Page: 39-65 ISSN:1309-2448 Abstract Nowadays, as a result of consumers greater attention to health care and environmental issues, it is seen an […]<\/p>\n

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