{"id":2591,"date":"2014-02-03T21:19:19","date_gmt":"2014-02-03T19:19:19","guid":{"rendered":"http:\/\/www.berjournal.com\/?p=2591"},"modified":"2014-02-03T21:19:39","modified_gmt":"2014-02-03T19:19:39","slug":"organik-urunlerin-pazarlama-stratejileri-ve-ureticiler-uzerinde-bir-alan-arastirmasi","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/organik-urunlerin-pazarlama-stratejileri-ve-ureticiler-uzerinde-bir-alan-arastirmasi","title":{"rendered":"Organik \u00dcr\u00fcnlerin Pazarlama Stratejileri ve \u00dcreticiler \u00dczerinde Bir Alan Ara\u015ft\u0131rmas\u0131"},"content":{"rendered":"\n\n<\/colgroup>\n\n\n\n\n\n\n\n
Makale Bilgileri<\/b><\/span><\/span><\/td>\n<\/tr>\n

\nDergi:<\/b><\/span><\/span>\u0130\u015fletme ve Ekonomi Ara\u015ft\u0131rmalar\u0131 Dergisi
\n<\/span>Makalenin Ba\u015fl\u0131\u011f\u0131:<\/b><\/span><\/span> Organik \u00dcr\u00fcnlerin Pazarlama Stratejileri ve \u00dcreticiler \u00dczerinde Bir Alan Ara\u015ft\u0131rmas\u0131
\n<\/span>Yazar(lar):<\/b><\/span><\/span> Serkan K\u0131l\u0131\u00e7, Orhan Duman, Emir Bekta\u015f
\n<\/span>Cilt:<\/b><\/span><\/span>5
\n<\/span>Say\u0131:<\/b><\/span><\/span>1
\n<\/span>Y\u0131l:<\/b><\/span><\/span>2014
\n<\/span>Sayfa:<\/b><\/span><\/span> 39-65
\n<\/span>ISSN:<\/b><\/span><\/span>1309-2448<\/span><\/td>\n<\/tr>\n
\u00d6zet<\/b><\/span><\/span><\/td>\n<\/tr>\n
\n

G\u00fcn\u00fcm\u00fczde t\u00fcketicilerin sa\u011fl\u0131k ve \u00e7evre konular\u0131na daha fazla \u00f6nem vermeleri sonucunda organik \u00fcr\u00fcnlerin talebinde art\u0131\u015f g\u00f6r\u00fclmektedir. Bu do\u011frultuda \u00e7al\u0131\u015fmada \u00fcreticilerin organik \u00fcr\u00fcnlerde izleyebilecekleri pazarlama stratejileri incelenmektedir. \u00c7al\u0131\u015fman\u0131n amac\u0131, T\u00fcrkiye\u2019de organik \u00fcr\u00fcnler geli\u015ftirmek isteyen \u00fcreticiler i\u00e7in bir rehber olu\u015fturmakt\u0131r. Bu nedenle \u00e7al\u0131\u015fman\u0131n ilk b\u00f6l\u00fcm\u00fcnde \u00fcreticilerin organik \u00fcr\u00fcnleri i\u00e7in pazarlama s\u00fcreci ayr\u0131nt\u0131l\u0131 olarak incelenmekte ve izleyebilecekleri pazarlama stratejileri ele al\u0131nmaktad\u0131r. \u00c7al\u0131\u015fman\u0131n devam\u0131nda ise T\u00fcrkiye\u2019de faaliyet g\u00f6steren ve organik \u00fcr\u00fcnler \u00fcreten i\u015fletmeler \u00fczerinde bir alan ara\u015ft\u0131rmas\u0131 ger\u00e7ekle\u015ftirilmi\u015ftir. Sonu\u00e7 b\u00f6l\u00fcm\u00fcnde alan ara\u015ft\u0131rmas\u0131 sonu\u00e7lar\u0131 ilgili literat\u00fcr ile kar\u015f\u0131la\u015ft\u0131r\u0131larak \u00fcreticiler i\u00e7in baz\u0131 \u00f6nerilerde bulunulmaktad\u0131r. <\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Anahtar Kelimeler:<\/b><\/span><\/span> Organik, organik \u00fcr\u00fcn, pazarlama stratejileri<\/span><\/p>\n<\/td>\n<\/tr>\n

JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/b><\/span><\/span> M310<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Makale Bilgileri Dergi:\u0130\u015fletme ve Ekonomi Ara\u015ft\u0131rmalar\u0131 Dergisi Makalenin Ba\u015fl\u0131\u011f\u0131: Organik \u00dcr\u00fcnlerin Pazarlama Stratejileri ve \u00dcreticiler \u00dczerinde Bir Alan Ara\u015ft\u0131rmas\u0131 Yazar(lar): Serkan K\u0131l\u0131\u00e7, Orhan Duman, Emir Bekta\u015f Cilt:5 Say\u0131:1 Y\u0131l:2014 Sayfa: 39-65 ISSN:1309-2448 \u00d6zet G\u00fcn\u00fcm\u00fczde t\u00fcketicilerin sa\u011fl\u0131k ve \u00e7evre konular\u0131na daha fazla \u00f6nem vermeleri sonucunda organik \u00fcr\u00fcnlerin talebinde art\u0131\u015f g\u00f6r\u00fclmektedir. Bu do\u011frultuda \u00e7al\u0131\u015fmada \u00fcreticilerin organik \u00fcr\u00fcnlerde […]<\/p>\n

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