{"id":2380,"date":"2013-07-22T22:58:19","date_gmt":"2013-07-22T19:58:19","guid":{"rendered":"http:\/\/www.berjournal.com\/?p=2380"},"modified":"2013-07-23T13:01:46","modified_gmt":"2013-07-23T10:01:46","slug":"consumer-perceptions-of-education-based-corporate-social-responsibility-campaigns","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/consumer-perceptions-of-education-based-corporate-social-responsibility-campaigns","title":{"rendered":"Consumer Perceptions of Education-Based Corporate Social Responsibility Campaigns"},"content":{"rendered":"\n\n<\/colgroup>\n\n\n\n\n\n\n\n
Article Information<\/b><\/span><\/span><\/td>\n<\/tr>\n
Journal: <\/b><\/span><\/span>Business and Economics Research Journal
\n<\/span>Title of Article: <\/b><\/span><\/span>Consumer Perceptions of Education-Based Corporate Social Responsibility Campaigns
\n<\/span>Author(s):<\/b><\/span><\/span> Berrin Onaran, Ahmet Uyar, Ali Avan
\n<\/span>Volume:<\/b><\/span><\/span> 4
\n<\/span>Number:<\/b><\/span><\/span> 3
\n<\/span>Year:<\/b><\/span><\/span> 2013
\n<\/span>Page: <\/b><\/span><\/span>131-157
\n<\/span>ISSN: <\/b><\/span><\/span>1309-2448<\/span><\/td>\n<\/tr>\n
Abstract <\/b><\/span><\/span><\/td>\n<\/tr>\n
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The main purpose of this study is to evaluate education supported corporate social responsibility campaigns from customers\u2019 point of view. Within this scope, corporate social responsibility notion has been explained and especially education based social responsibility campaigns have been evaluated. The population of the study was constituted from the undergraduate students which study in Afyon Kocatepe University. The survey implementation was conducted through 451 participants, which is above the threshold (limit) value of the sample determined in the research, which was n=384. Data obtained in the research were analyzed by using frequency-percentage distribution, arithmetical average and standard deviation values. By using varimax rotation and principal components method, confirming factor analysis was applied in order to determine the representation level of expressions about considerations aimed at social responsibility campaigns supporting education. For statistical comparison of participants\u2019 opinions and their demographic characteristics, independent measurements \u201ct-test\u201d and \u201cAnalysis of Variance (ANOVA)\u201d were used. According to the results, customers thought that socially responsible firms\u2019 basic aims are to gain new customers and to enhance their image. However, consumers tend to support these attempts anyhow.<\/span><\/p>\n<\/td>\n<\/tr>\n

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Keywords: <\/b><\/span><\/span>Social Marketing, Corporate Social Responsibility, Corporate Social Performance, Consumer Behavior.<\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

JEL Classification<\/b><\/span><\/span>: <\/b><\/span><\/span>M14, M31<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Article Information Journal: Business and Economics Research Journal Title of Article: Consumer Perceptions of Education-Based Corporate Social Responsibility Campaigns Author(s): Berrin Onaran, Ahmet Uyar, Ali Avan Volume: 4 Number: 3 Year: 2013 Page: 131-157 ISSN: 1309-2448 Abstract The main purpose of this study is to evaluate education supported corporate social responsibility campaigns from customers\u2019 point […]<\/p>\n

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