{"id":2378,"date":"2013-07-22T22:57:31","date_gmt":"2013-07-22T19:57:31","guid":{"rendered":"http:\/\/www.berjournal.com\/?p=2378"},"modified":"2013-07-23T13:06:40","modified_gmt":"2013-07-23T10:06:40","slug":"egitim-destekli-kurumsal-sosyal-sorumluluk-kampanyalarina-yonelik-tuketici-algilamalari","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/egitim-destekli-kurumsal-sosyal-sorumluluk-kampanyalarina-yonelik-tuketici-algilamalari","title":{"rendered":"E\u011fitim Destekli Kurumsal Sosyal Sorumluluk Kampanyalar\u0131na Y\u00f6nelik T\u00fcketici Alg\u0131lamalar\u0131"},"content":{"rendered":"\n\n<\/colgroup>\n\n\n\n\n\n\n\n
Makale Bilgileri<\/b><\/span><\/span><\/td>\n<\/tr>\n
Dergi: <\/b><\/span><\/span>\u0130\u015fletme ve Ekonomi Ara\u015ft\u0131rmalar\u0131 Dergisi
\n<\/span>Makalenin Ba\u015fl\u0131\u011f\u0131:<\/b><\/span><\/span> E\u011fitim Destekli Kurumsal Sosyal Sorumluluk Kampanyalar\u0131na Y\u00f6nelik T\u00fcketici Alg\u0131lamalar\u0131
\n<\/span>Yazar(lar):<\/b><\/span><\/span> Berrin Onaran, Ahmet Uyar, Ali Avan
\n<\/span>Cilt: <\/b><\/span><\/span>4
\n<\/span>Say\u0131: <\/b><\/span><\/span>3
\n<\/span>Y\u0131l: <\/b><\/span><\/span>2013
\n<\/span>Sayfa:<\/b><\/span><\/span> 131-157
\n<\/span>ISSN: <\/b><\/span><\/span>1309-2448<\/span><\/td>\n<\/tr>\n
\u00d6zet<\/b><\/span><\/span><\/td>\n<\/tr>\n
\n

Bu \u00e7al\u0131\u015fman\u0131n amac\u0131, e\u011fitim destekli kurumsal sosyal sorumluluk kampanyalar\u0131n\u0131n t\u00fcketici bak\u0131\u015f a\u00e7\u0131s\u0131yla de\u011ferlendirilmesidir. Bu ama\u00e7 do\u011frultusunda \u00e7al\u0131\u015fmada kurumsal sosyal sorumluluk kavram\u0131 a\u00e7\u0131klanmakta ve \u00f6zellikle e\u011fitimle ilgili yap\u0131lan sosyal sorumluluk kampanyalar\u0131 de\u011ferlendirilmektedir. Ara\u015ft\u0131rman\u0131n evrenini Afyon Kocatepe \u00dcniversitesinde \u00f6\u011frenim g\u00f6ren \u00f6nlisans, lisans ve y\u00fcksek lisans d\u00fczeyindeki \u00f6\u011frenciler olu\u015fturmaktad\u0131r. Anket formu, \u00f6rneklemin t\u00fcm gruplar i\u00e7in e\u015fik (s\u0131n\u0131r) de\u011feri olan n=384 say\u0131s\u0131n\u0131n \u00fczerine \u00e7\u0131k\u0131larak 451 ki\u015fiye uygulanm\u0131\u015ft\u0131r. Anket y\u00f6ntemiyle toplanan veriler, frekans-y\u00fczde analiziyle de\u011ferlendirilmi\u015f, kat\u0131l\u0131mc\u0131lar\u0131n konuya ili\u015fkin g\u00f6r\u00fc\u015fleri ile demografik \u00f6zelliklerinin kar\u015f\u0131la\u015ft\u0131r\u0131lmas\u0131nda ili\u015fkisiz \u00f6l\u00e7\u00fcmler i\u00e7in \u201ct-testi\u201d ve \u201cVaryans (ANOVA) Analizi\u201dnden yararlan\u0131lm\u0131\u015ft\u0131r. Ara\u015ft\u0131rmada elde edilen sonu\u00e7lara g\u00f6re, t\u00fcketiciler Kurumsal Sosyal Sorumluluk faaliyetleri y\u00fcr\u00fcten i\u015fletmelerin amac\u0131n\u0131n m\u00fc\u015fteri kazanmak ve imajlar\u0131n\u0131 y\u00fckseltmek oldu\u011funu d\u00fc\u015f\u00fcnmektedirler. Bununla birlikte; i\u015fletmelerin amac\u0131 ne olursa olsun t\u00fcketiciler bu faaliyetleri destekleme e\u011filimindedir.<\/span><\/p>\n<\/td>\n<\/tr>\n

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Anahtar Kelimeler:<\/b><\/span><\/span> Sosyal Pazarlama, Kurumsal Sosyal Sorumluluk, Kurumsal Sosyal Performans, T\u00fcketici Davran\u0131\u015flar\u0131<\/span><\/p>\n<\/td>\n<\/tr>\n

JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/b><\/span><\/span> M14, M31<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Makale Bilgileri Dergi: \u0130\u015fletme ve Ekonomi Ara\u015ft\u0131rmalar\u0131 Dergisi Makalenin Ba\u015fl\u0131\u011f\u0131: E\u011fitim Destekli Kurumsal Sosyal Sorumluluk Kampanyalar\u0131na Y\u00f6nelik T\u00fcketici Alg\u0131lamalar\u0131 Yazar(lar): Berrin Onaran, Ahmet Uyar, Ali Avan Cilt: 4 Say\u0131: 3 Y\u0131l: 2013 Sayfa: 131-157 ISSN: 1309-2448 \u00d6zet Bu \u00e7al\u0131\u015fman\u0131n amac\u0131, e\u011fitim destekli kurumsal sosyal sorumluluk kampanyalar\u0131n\u0131n t\u00fcketici bak\u0131\u015f a\u00e7\u0131s\u0131yla de\u011ferlendirilmesidir. Bu ama\u00e7 do\u011frultusunda \u00e7al\u0131\u015fmada kurumsal […]<\/p>\n

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