{"id":2374,"date":"2013-07-22T22:55:23","date_gmt":"2013-07-22T19:55:23","guid":{"rendered":"http:\/\/www.berjournal.com\/?p=2374"},"modified":"2013-07-23T13:06:04","modified_gmt":"2013-07-23T10:06:04","slug":"isletme-ogrencilerinin-dindarlik-duzeyleri-ve-etik-niyetlerinin-pazarlama-etigi-baglaminda-degerlendirilmesi","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/isletme-ogrencilerinin-dindarlik-duzeyleri-ve-etik-niyetlerinin-pazarlama-etigi-baglaminda-degerlendirilmesi","title":{"rendered":"\u0130\u015fletme \u00d6\u011frencilerinin Dindarl\u0131k D\u00fczeyleri ve Etik Niyetlerinin Pazarlama Eti\u011fi Ba\u011flam\u0131nda De\u011ferlendirilmesi"},"content":{"rendered":"\n\n<\/colgroup>\n\n\n\n\n\n\n\n
Makale Bilgileri<\/b><\/span><\/span><\/td>\n<\/tr>\n
Dergi: <\/b><\/span><\/span>\u0130\u015fletme ve Ekonomi Ara\u015ft\u0131rmalar\u0131 Dergisi
\n<\/span>Makalenin Ba\u015fl\u0131\u011f\u0131:<\/b><\/span><\/span> \u0130\u015fletme \u00d6\u011frencilerinin Dindarl\u0131k D\u00fczeyleri ve Etik Niyetlerinin Pazarlama Eti\u011fi Ba\u011flam\u0131nda De\u011ferlendirilmesi
\n<\/span>Yazar(lar):<\/b><\/span><\/span> Volkan \u00d6zbek, G\u00f6khan \u00d6zer, Kenan Ayd\u0131n
\n<\/span>Cilt: <\/b><\/span><\/span>4
\n<\/span>Say\u0131: <\/b><\/span><\/span>3
\n<\/span>Y\u0131l: <\/b><\/span><\/span>2013
\n<\/span>Sayfa:<\/b><\/span><\/span> 111-129
\n<\/span>ISSN: <\/b><\/span><\/span>1309-2448<\/span><\/td>\n<\/tr>\n
\u00d6zet<\/b><\/span><\/span><\/td>\n<\/tr>\n
\n

Bu ara\u015ft\u0131rman\u0131n amac\u0131, \u00f6n lisans ve lisans d\u00fczeyinde i\u015fletme b\u00f6l\u00fcm\u00fcnde \u00f6\u011frenim g\u00f6ren \u00f6\u011frencilerin dindarl\u0131k d\u00fczeyleri, ki\u015fisel ahlak felsefeleri, etik alg\u0131lar\u0131 ve niyetleri aras\u0131ndaki olas\u0131 ili\u015fkileri tespit etmektir. Bu amaca ula\u015fmak i\u00e7in Bal\u0131kesir \u00dcniversitesinde \u00f6\u011frenim g\u00f6ren i\u015fletme \u00f6\u011frencileri aras\u0131ndan kolayda \u00f6rnekleme y\u00f6ntemi ile belirlenen 189 \u00f6\u011frenci \u00fczerinde bir uygulama ger\u00e7ekle\u015ftirilmi\u015ftir. Cevaplay\u0131c\u0131lar\u0131n dindarl\u0131k ve ki\u015fisel ahlak felsefeleri d\u00fczeyini \u00f6l\u00e7mek amac\u0131yla literat\u00fcrde g\u00fcvenilirli\u011fi ve ge\u00e7erlili\u011fi kan\u0131tlanm\u0131\u015f baz\u0131 \u00f6l\u00e7eklerden yararlan\u0131lm\u0131\u015ft\u0131r. \u00c7ok boyutlu \u00f6l\u00e7eklerle derinlemesine analiz yapabilmek amac\u0131yla dindarl\u0131k de\u011fi\u015fkeni hem tek boyutlu, hem de \u00e7ok boyutlu olarak analiz edilmi\u015ftir. Alg\u0131lanan etik problem ve etik niyetler de\u011fi\u015fkenini \u00f6l\u00e7mek amac\u0131yla senaryo tekni\u011fine ba\u011fl\u0131 olarak geli\u015ftirilen birer soru kullan\u0131lm\u0131\u015ft\u0131r. Ara\u015ft\u0131rma verilerinin analizinde yap\u0131sal e\u015fitlik modeli kullan\u0131lm\u0131\u015ft\u0131r. \u00d6n g\u00f6r\u00fclen model, yedi hipotezden olu\u015fmaktad\u0131r. Hipotezlerden d\u00f6rd\u00fcnde, dindarl\u0131k d\u00fczeyi ba\u011f\u0131ms\u0131z de\u011fi\u015fken olarak kullan\u0131lmaktad\u0131r. Dindarl\u0131k de\u011fi\u015fkeninin tek boyutlu olarak kullan\u0131ld\u0131\u011f\u0131 yap\u0131da d\u00f6rt hipotezden \u00fc\u00e7\u00fc kabul, biri reddedilmi\u015ftir. \u00c7ok boyutlu yap\u0131da ise, hipotezlerin \u00fc\u00e7\u00fc k\u0131smi olarak kabul edilirken biri reddedilmi\u015ftir. Dindarl\u0131k de\u011fi\u015fkeninin yer almad\u0131\u011f\u0131 di\u011fer \u00fc\u00e7 hipotezde, alg\u0131lanan etik problem ile etik niyetler aras\u0131nda ili\u015fki bulunurken, ki\u015fisel ahlak felsefeleri (idealizm ve r\u00f6lativizm) ile alg\u0131lanan etik problem aras\u0131nda ili\u015fki bulunamam\u0131\u015ft\u0131r.<\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Anahtar Kelimeler:<\/b><\/span><\/span> Pazarlama eti\u011fi, dindarl\u0131k, ki\u015fisel ahlak felsefeleri, alg\u0131lanan etik problem, etik niyetler.<\/span><\/p>\n<\/td>\n<\/tr>\n

JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/b><\/span><\/span> M14, M31<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Makale Bilgileri Dergi: \u0130\u015fletme ve Ekonomi Ara\u015ft\u0131rmalar\u0131 Dergisi Makalenin Ba\u015fl\u0131\u011f\u0131: \u0130\u015fletme \u00d6\u011frencilerinin Dindarl\u0131k D\u00fczeyleri ve Etik Niyetlerinin Pazarlama Eti\u011fi Ba\u011flam\u0131nda De\u011ferlendirilmesi Yazar(lar): Volkan \u00d6zbek, G\u00f6khan \u00d6zer, Kenan Ayd\u0131n Cilt: 4 Say\u0131: 3 Y\u0131l: 2013 Sayfa: 111-129 ISSN: 1309-2448 \u00d6zet Bu ara\u015ft\u0131rman\u0131n amac\u0131, \u00f6n lisans ve lisans d\u00fczeyinde i\u015fletme b\u00f6l\u00fcm\u00fcnde \u00f6\u011frenim g\u00f6ren \u00f6\u011frencilerin dindarl\u0131k d\u00fczeyleri, ki\u015fisel […]<\/p>\n

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