{"id":2012,"date":"2012-07-22T22:53:24","date_gmt":"2012-07-22T19:53:24","guid":{"rendered":"http:\/\/www.berjournal.com\/?p=2012"},"modified":"2012-07-22T23:09:24","modified_gmt":"2012-07-22T20:09:24","slug":"the-market-share-impact-of-the-fit-between-market-leadership-efforts-and-overall-strategic-aggressiveness-2","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/the-market-share-impact-of-the-fit-between-market-leadership-efforts-and-overall-strategic-aggressiveness-2","title":{"rendered":"The Market Share Impact of the Fit between Market Leadership Efforts and Overall Strategic Aggressiveness"},"content":{"rendered":"\n\n<\/colgroup>\n\n\n\n\n\n\n\n
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Article Information<\/strong><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n


\nJournal:<\/strong><\/span><\/span> Business and Economics Research Journal
\n<\/span>Title of Article:<\/strong><\/span><\/span> The Market Share Impact of the Fit between Market Leadership Efforts and Overall Strategic Aggressiveness
\n<\/span>Author(s):<\/strong><\/span><\/span> Larry P. Pleshko, Richard A. Heiens
\n<\/span>Volume:<\/strong><\/span><\/span> 3
\n<\/span>Number:<\/strong><\/span><\/span> 3
\n<\/span>Year:<\/strong><\/span><\/span> 2012
\n<\/span>Page:<\/strong><\/span><\/span> 1 – 15
\n<\/span>ISSN:<\/strong><\/span><\/span> 1309-2448<\/span><\/span> <\/td>\n<\/tr>\n
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Abstract <\/strong><\/span><\/span><\/p>\n<\/td>\n<\/tr>\n

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The current study takes a contingency theory approach to the relationship between market leadership and a variety of marketing strategy concepts making up a firm\u2019s strategic profile, including a firm\u2019s Miles and Snow strategy type, market growth, service growth, service focus, market coverage, the Porter strategy group, and market orientation.\u00a0 The results of the study support this approach, showing that at least six of the seven strategic contingency combinations exhibit a significant relationship to market share.\u00a0 Utilizing a sample drawn from the financial services industry, it is found that firms possessing a recommended \u201cfit\u201d, as when market leader firms exhibit a more aggressive marketing strategy profile, tend to have higher levels of market share.\u00a0 The results of the study also reveal that a firm’s market share performance is related to the total number of strategic \u201cfits\u201d between the firm\u2019s market leadership position and the various components of the firm\u2019s strategic profile.\u00a0 <\/span><\/p>\n<\/td>\n<\/tr>\n

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Keywords:<\/strong><\/span><\/span>Contingency theory, strategic fit, market leadership, market share performance<\/span><\/p>\n<\/td>\n<\/tr>\n

JEL Classification<\/strong><\/span><\/span>:<\/strong><\/span><\/span>M10, M31<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Article Information Journal: Business and Economics Research Journal Title of Article: The Market Share Impact of the Fit between Market Leadership Efforts and Overall Strategic Aggressiveness Author(s): Larry P. Pleshko, Richard A. Heiens Volume: 3 Number: 3 Year: 2012 Page: 1 – 15 ISSN: 1309-2448  Abstract The current study takes a contingency theory approach to […]<\/p>\n

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