{"id":2004,"date":"2012-07-22T22:52:25","date_gmt":"2012-07-22T19:52:25","guid":{"rendered":"http:\/\/www.berjournal.com\/?p=2004"},"modified":"2012-07-22T23:09:02","modified_gmt":"2012-07-22T20:09:02","slug":"the-market-share-impact-of-the-fit-between-market-leadership-efforts-and-overall-strategic-aggressiveness","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/the-market-share-impact-of-the-fit-between-market-leadership-efforts-and-overall-strategic-aggressiveness","title":{"rendered":"The Market Share Impact of the Fit between Market Leadership Efforts and Overall Strategic Aggressiveness"},"content":{"rendered":"\n\n<\/colgroup>\n\n\n\n\n\n\n\n
Makale Bilgileri<\/strong><\/span><\/span><\/td>\n<\/tr>\n

\nDergi:<\/strong><\/span><\/span> \u0130\u015fletme ve Ekonomi Ara\u015ft\u0131rmalar\u0131 Dergisi
\n<\/span>Makalenin Ba\u015fl\u0131\u011f\u0131:<\/strong><\/span><\/span> The Market Share Impact of the Fit between Market Leadership Efforts and Overall Strategic Aggressiveness
\n<\/span>Yazar(lar):<\/strong><\/span><\/span> Larry P. Pleshko, Richard A. Heiens
\n<\/span>Cilt:<\/strong><\/span><\/span> 3
\n<\/span>Say\u0131:<\/strong><\/span><\/span> 3
\n<\/span>Y\u0131l:<\/strong><\/span><\/span> 2012
\n<\/span>Sayfa:<\/strong><\/span><\/span> 1-15
\n<\/span>ISSN:<\/strong><\/span><\/span> 1309-2448<\/span><\/span> <\/td>\n<\/tr>\n
\u00d6zet<\/strong><\/span><\/span><\/td>\n<\/tr>\n
\n

The current study takes a contingency theory approach to the relationship between market leadership and a variety of marketing strategy concepts making up a firm\u2019s strategic profile, including a firm\u2019s Miles and Snow strategy type, market growth, service growth, service focus, market coverage, the Porter strategy group, and market orientation.\u00a0 The results of the study support this approach, showing that at least six of the seven strategic contingency combinations exhibit a significant relationship to market share.\u00a0 Utilizing a sample drawn from the financial services industry, it is found that firms possessing a recommended \u201cfit\u201d, as when market leader firms exhibit a more aggressive marketing strategy profile, tend to have higher levels of market share.\u00a0 The results of the study also reveal that a firm’s market share performance is related to the total number of strategic \u201cfits\u201d between the firm\u2019s market leadership position and the various components of the firm\u2019s strategic profile.\u00a0 <\/span><\/p>\n<\/td>\n<\/tr>\n

\n

Anahtar Kelimeler:<\/strong><\/span><\/span> Contingency theory, strategic fit, market leadership, market share performance<\/span><\/p>\n<\/td>\n<\/tr>\n

JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/strong><\/span><\/span> M10, M31<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\r\n \r\n
\r\n \"https:\/\/www.berjournal.com\/tr\/wp-content\/uploads\/icons\/pdf.gif\"\r\n <\/td>\r\n \r\n \r\nTam Metin\r\n<\/b> ( \u2193<\/span> 2751)<\/a> <\/td>\r\n <\/tr>\r\n<\/table><\/p>\n
<\/div>\n

<\/path><\/svg><\/i> \"Loading\"<\/p>\n

<\/div>","protected":false},"excerpt":{"rendered":"

Makale Bilgileri Dergi: \u0130\u015fletme ve Ekonomi Ara\u015ft\u0131rmalar\u0131 Dergisi Makalenin Ba\u015fl\u0131\u011f\u0131: The Market Share Impact of the Fit between Market Leadership Efforts and Overall Strategic Aggressiveness Yazar(lar): Larry P. Pleshko, Richard A. Heiens Cilt: 3 Say\u0131: 3 Y\u0131l: 2012 Sayfa: 1-15 ISSN: 1309-2448  \u00d6zet The current study takes a contingency theory approach to the relationship between […]<\/p>\n

<\/div>\n

<\/path><\/svg><\/i> \"Loading\"<\/p>\n

<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,1],"tags":[],"class_list":["post-2004","post","type-post","status-publish","format-standard","hentry","category-makale","category-manuscript"],"a3_pvc":{"activated":true,"total_views":57,"today_views":0},"_links":{"self":[{"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/posts\/2004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/comments?post=2004"}],"version-history":[{"count":0,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/posts\/2004\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/media?parent=2004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/categories?post=2004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.berjournal.com\/tr\/wp-json\/wp\/v2\/tags?post=2004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}