{"id":1030,"date":"2011-04-22T11:20:09","date_gmt":"2011-04-22T16:20:09","guid":{"rendered":"http:\/\/www.berjournal.com\/?p=1030"},"modified":"2011-05-17T10:23:47","modified_gmt":"2011-05-17T15:23:47","slug":"sanal-topluluklar-baglaminda-tuketicilerin-tuketim-yasam-tarzi-ve-kimlik-yonunden-degerlendirilmesi","status":"publish","type":"post","link":"https:\/\/www.berjournal.com\/tr\/sanal-topluluklar-baglaminda-tuketicilerin-tuketim-yasam-tarzi-ve-kimlik-yonunden-degerlendirilmesi","title":{"rendered":"Sanal Topluluklar Ba\u011flam\u0131nda T\u00fcketicilerin T\u00fcketim, Ya\u015fam Tarz\u0131 ve Kimlik Y\u00f6n\u00fcnden De\u011ferlendirilmesi"},"content":{"rendered":"\n\n<\/col>\n<\/colgroup>\n\n\n\n\n\n\n\n
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Makale Bilgileri<\/strong><\/span><\/p>\n<\/td>\n<\/tr>\n

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Dergi: <\/strong><\/span>\u0130\u015fletme ve Ekonomi Ara\u015ft\u0131rmalar\u0131 Dergisi
\nMakalenin Ba\u015fl\u0131\u011f\u0131:<\/strong><\/span>Sanal Topluluklar Ba\u011flam\u0131nda T\u00fcketicilerin T\u00fcketim, Ya\u015fam Tarz\u0131 ve Kimlik Y\u00f6n\u00fcnden De\u011ferlendirilmesi
\n[<\/span>Consumers\u2019 Life Style, Social Identity and Consumption Practices in the Context of Communities of Practice<\/span><\/span>]
\nYazar(lar):<\/strong><\/span> <\/span>Ayla \u00d6zhan Dedeo\u011flu, Elif \u00dcst\u00fcnda\u011fl\u0131
\nCilt: <\/strong><\/span>2
\nSay\u0131: <\/strong><\/span>2
\nY\u0131l: <\/strong><\/span>2011
\nSayfa:<\/strong><\/span> 23-40
\nISSN: <\/strong><\/span>1309-2448<\/span><\/p>\n<\/td>\n<\/tr>\n

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\u00d6zet<\/strong><\/span><\/p>\n<\/td>\n<\/tr>\n

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\u0130nternet \u00fczerinde yer alan sosyal a\u011flar, sadece bir medya ortam\u0131 de\u011fil, bireylerin aktif olarak birbirleriyle topluluk olu\u015fturdu\u011fu ve kimliklerini in\u015fa etti\u011fi s\u00f6ylemsel alanlard\u0131r. <\/span>\u00c7al\u0131\u015fman\u0131n amac\u0131, sanal eylem topluluklar\u0131n\u0131n \u00fcyelerinin t\u00fcketim, kimlik ve ya\u015fam tarzlar\u0131nda oynad\u0131klar\u0131 rolleri analiz etmektir. Di\u011fer bir ama\u00e7 da \u00fcye tipleri aras\u0131nda toplulu\u011fa kat\u0131l\u0131m (commitment), kimlik, ya\u015fam tarz\u0131 ve t\u00fcketim fakt\u00f6rleri a\u00e7\u0131s\u0131ndan farkl\u0131l\u0131klar\u0131 ortaya koymakt\u0131r. Ara\u015ft\u0131rma, eylem toplulu\u011fu olma \u00f6zelli\u011fini ta\u015f\u0131yan ve 15000 \u00fcyesi bulunan Bilin\u00e7li Hippiler Toplulu\u011fu ile yap\u0131lm\u0131\u015ft\u0131r. Yap\u0131land\u0131r\u0131lm\u0131\u015f anket formu ile internet ortam\u0131nda ve kotal\u0131 \u00f6rneklem metoduyla ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rmada, 357 anket formu analiz edilmi\u015ftir. Bulgular, ara\u015ft\u0131r\u0131lan sanal topluluk i\u00e7inde \u00fcretilen ve<\/span>t\u00fcketilen ya\u015fam projelerinin, anlam ve pratiklerin, \u00f6zellikle \u00e7ekirdek ve aktif \u00fcyelerin, merkezi t\u00fcketim ba\u011flam\u0131na yerle\u015fti\u011fini ve \u00fcyelerin ya\u015fam y\u00f6r\u00fcngesinde kimlik olu\u015fturma\/onaylama fonksiyonlar\u0131n\u0131 g\u00f6rd\u00fc\u011f\u00fcn\u00fc g\u00f6stermektedir. Bu bulgular, T\u00fcrkiye\u2019de hen\u00fcz dikkat \u00e7ekmese de sanal topluluklar\u0131n, t\u00fcketim pratiklerine y\u00f6nelik etkileri ile t\u00fcketici davran\u0131\u015flar\u0131n\u0131n ara\u015ft\u0131r\u0131lmas\u0131nda \u00f6nem kazand\u0131\u011f\u0131n\u0131 ortaya koymaktad\u0131r<\/span><\/span>.<\/span><\/p>\n<\/td>\n<\/tr>\n

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Anahtar Kelimeler:<\/strong><\/span>Sanal Topluluk, Eylem Toplulu\u011fu, Kimlik, Ya\u015fam Tarz\u0131, T\u00fcketim<\/span><\/p>\n<\/td>\n<\/tr>\n

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JEL S\u0131n\u0131fland\u0131rmas\u0131:<\/strong><\/span> M31, M39<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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\r\n \"https:\/\/www.berjournal.com\/tr\/wp-content\/uploads\/icons\/pdf.gif\"\r\n <\/td>\r\n \r\n \r\nTam Metin\r\n<\/b> ( \u2193<\/span> 3421)<\/a> <\/td>\r\n <\/tr>\r\n<\/table><\/p>\n
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Makale Bilgileri Dergi: \u0130\u015fletme ve Ekonomi Ara\u015ft\u0131rmalar\u0131 Dergisi Makalenin Ba\u015fl\u0131\u011f\u0131:Sanal Topluluklar Ba\u011flam\u0131nda T\u00fcketicilerin T\u00fcketim, Ya\u015fam Tarz\u0131 ve Kimlik Y\u00f6n\u00fcnden De\u011ferlendirilmesi [Consumers\u2019 Life Style, Social Identity and Consumption Practices in the Context of Communities of Practice] Yazar(lar): Ayla \u00d6zhan Dedeo\u011flu, Elif \u00dcst\u00fcnda\u011fl\u0131 Cilt: 2 Say\u0131: 2 Y\u0131l: 2011 Sayfa: 23-40 ISSN: 1309-2448 \u00d6zet \u0130nternet \u00fczerinde yer […]<\/p>\n

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