Logo


BUSINESS AND ECONOMICS RESEARCH JOURNAL

Language
LogoEnglish
LogoTürkçe
 
Article Information
Journal:Business and Economics Research Journal
Title of Article:Marketing Strategies of Organic Products and a Field Research on Producers
Author(s): Serkan Kilic, Orhan Duman, Emir Bektas
Volume: 5
Number: 1
Year: 2014
Page: 39-65
ISSN:1309-2448
Abstract

Nowadays, as a result of consumers greater attention to health care and environmental issues, it is seen an increase in the demand of organic products. Thus, marketing strategies of organic products are examined for the producers in the study. The purpose of the study is to make a guide for the producers who want to develop organic products in Turkey. For this reason, marketing process of organic products for the producers is examined in detail and marketing strategies are presented in the first part of the paper. In the next part of the study, a field research was done on businesses which produce organic products in Turkey. In the conclusion section, results of the field research are compared with related literature and some suggestions are offered for the producers.

Keywords:Organic, organic product, marketing strategies

JEL Classification:M310

http://www.berjournal.com/wp-content/plugins/downloads-manager/img/icons/pdf.gif Full Text

User Log in

Username

Password

  

Remember Me

Register
Lost Password ?